founder
Tina Howlett is a powerful, vivacious force with the largest heart and twenty years of making hard things doable.
She builds rhythms which reduce noise, lifts leaders to their next level, and pushes teams to outcomes they didn’t think were possible.
Clients describe her as the person you call when you need stability and momentum, someone who stands with you while you win.
Founding Story
Willodrey blends the names William and Audrey. A nod to legacy, courage, and building for the people who matter most and began in the gap between chaos and clarity.
After two decades leading through crisis, culture change, and high-stakes growth, our founder Tina Howlett kept seeing the same pattern: when the pressure is on, even great leaders drown in noise. Meetings multiply. Decisions stall. The right move is there, however it’s buried.
Willodrey was built to get individuals through those intense moments.
Our why
We exist to make leaders unshakeable and teams unstoppable when it counts.
Not with theories and generic frameworks, but with simple, bespoke, durable systems which create decision velocity, psychological safety with standards, and drive results that are sustainable .
The spark
In boardrooms and war rooms Tina became the call leaders made when things got real. Her mix of steel-spined calm and straight-talking care moved teams from reaction to results. Clients didn’t just “get through it”, they got better because of it. That insight became Willodrey’s model:
Crisis Discipline + Executive Coaching = Scalable Confident Growth